A display of handmade homeware

How to Pick a Signature Colour Palette for Your Handmade Business

Ever feel like your products are a bit… all over the place? One minute you’re loving neutrals, the next you’re obsessed with bold colours, and suddenly your collection looks like a lucky dip of random shades.

If this sounds familiar, it might be time to create a signature colour palette—a set of colours that make your products feel consistent, recognisable, and totally “you.”

The good news? You don’t need to be a designer or a colour expert to do this.

Just follow these simple steps!

 

1. Start With the Vibe You Want Your Products to Have

A display of handmade homeware

Before you even think about colours, ask yourself: What feeling do I want my homeware to give off?

  • Calm & Neutral? Think soft beiges, warm greys, and muted greens.
  • Bright & Playful? Go for happy pastels, fun pinks, or citrusy tones.
  • Earthy & Natural? Terracottas, deep greens, and warm browns are your best friends.
  • Moody & Luxe? Try rich jewel tones like deep blue, emerald green, and aubergine.

Tip: Your brand’s personality should match your colours! If you want your products to feel soothing, neon pink might not be the best fit.

 

2. Pick 3-5 Core Colours That Work Well Together

Now, let’s narrow it down to a small, cohesive palette that you can use across your homeware collection.

A good mix usually includes:

  • A main colour (the one that feels most “you”)
  • A neutral or soft base colour (something versatile)
  • An accent colour or two (for contrast and interest)

Example: If you love warm tones, your palette might be terracotta, beige, soft white, and mustard.

 

3. Make Sure Your Colours Look Good Together

A display of handmade homeware products

The easiest way to check this? Group them in a single image.

Try:

  • Creating a Pinterest board with images in your chosen colours
  • Laying out your favourite products next to each other
  • Using online tools like Coolors or Canva’s colour palette generator to see how they look side by side

Tip: If one colour sticks out like a sore thumb, it might not belong in your palette!

 

4. Test It Out on Your Products

A display of handmade homeware products

Now for the fun part—see how your chosen colours look on your actual handmade products!

If they look great together: Congrats! You’ve found your signature palette.

If something feels off: Swap out one or two colours until everything feels balanced.

 

5. Stick With It (But Allow a Little Flexibility!)

A display of handmade homeware products

A signature palette isn’t a strict rulebook—it’s a guide to keep your products looking polished and put-together.

Want to add seasonal colours? Go for it!

Need a custom colour for a special product? No problem!

The goal is to have a consistent look while still allowing room to experiment when it makes sense.


Final Thought: A Signature Palette Helps Customers Recognise YOU

When your handmade homeware has a strong, intentional colour palette, customers will start to associate those colours with your brand. That means more recognition, more trust, and (hopefully!) more sales. 


Remember, Homeware Design Co has a huge range of colour pigment colours for your Jesmonite®  and other plaster-based eco-resins or cement,  so you have plenty to choose from to suit any colour palette you choose. 

Hop over to the SHOP to find your perfect colours now!

 

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