Ever spent forever picking colours for your handmade homeware, only to wonder… Will anyone actually buy this? You’re not alone!
Choosing colours isn’t just about what looks good—it’s about what customers want in their homes. The right colours can make your products stand out, attract more buyers, and (most importantly) sell more.
So, how do you know which colours will work best? Here’s a simple way to figure it out.
1. Think About Where Your Products Will Live
Your customers aren’t just buying a lovely tray or candle holder—they’re buying something that needs to fit into their home.
Ask yourself: Would this colour work in a cosy living room? A minimal kitchen? A trendy workspace?
Tip: Neutrals (like beige, greys, and soft greens) tend to sell well because they match everything. But don’t be afraid to add in deeper, richer tones for customers who love a bold pop of colour.
2. Look at What’s Already Selling
If you’re already selling on Etsy, take a peek at your bestsellers. Do you notice a pattern? Maybe your pastel shades sell out fast, while the neon ones sit in your shop for months.
Tip: Check out what colours your competitors are using too! If you see the same shades popping up in top-selling products, it’s a sign that customers are loving those colours right now.
3. Keep It Simple (Too Many Colours Can Be Overwhelming!)
It’s tempting to offer every colour under the sun, but too much choice can make customers hesitate. Instead, focus on a small, well-thought-out palette that makes your shop look cohesive and professional.
Tip: A good rule of thumb is to offer 3–5 core colours that work well together, with an option to add seasonal colours if you fancy switching things up.
4. Consider Colour Trends (But Don’t Chase Every One!)
Trends come and go, but some colours stick around. Warm, earthy tones (like terracotta, ochre, and olive green) have been popular for a while, while classic shades like navy and grey never really go out of style.
Tip: If you’re unsure, Pinterest and Instagram are great for spotting colour trends before they hit mainstream shops!
5. Ask Your Customers!
Still stuck? The easiest way to know what your customers love is… ask them!
Try this: Post a poll on Instagram, ask in an Etsy listing, or share two product photos side by side and see which colour gets the most love.
Final Thought: Choose Colours That Sell, But Stay True to You!
At the end of the day, the best colours for your shop are the ones that feel right for your brand and attract your ideal customers. A little colour strategy can go a long way—but don’t be afraid to trust your gut too!
Remember, Homeware Design Co has a huge range of colour pigment colours for your Jesmonite® and other plaster-based eco-resins or cement, so you have plenty to choose from to suit any colour palette you choose.
Hop over to the SHOP to find your perfect colours now!