Ever wondered why some colours just feel right for your handmade homeware, while others seem… off? That’s because colour isn’t just about looking pretty—it tells a story about your brand and the kind of vibe your products bring into people’s homes.
Whether you realise it or not, the colours you choose send a message. So, what are yours saying? Let’s break it down.
1. Neutrals (Beige, White, Soft Greys, Warm Browns)
The message: Calm, timeless, effortless style.
If your products lean towards neutrals, you’re giving off a “less is more” aesthetic. Customers will see your brand as elegant, minimal, and easy to style in any home.
Best for: Sophisticated, timeless decor that blends seamlessly into different spaces.
2. Earthy Tones (Terracotta, Olive Green, Rust, Deep Blues)
The message: Natural, grounded, and warm.
Earthy tones make people feel connected to nature—which is why they’re so popular in sustainable, handmade brands. These colours suggest that your products are crafted with thoughtfulness and authenticity.
Best for: Rustic, organic, or eco-conscious homeware.
3. Soft Pastels (Blush Pink, Mint Green, Pale Blue, Lilac)
The message: Playful, fresh, and dreamy.
Pastels give off a gentle, feel-good energy. They make spaces feel light and airy and work beautifully for products with a soft, handmade touch.
Best for: Fun, modern, or whimsical home accessories.
4. Bold & Bright (Mustard Yellow, Cobalt Blue, Hot Pink, Emerald Green)
The message: Confident, artistic, full of personality.
If you love bold colours, your brand is all about making a statement. Customers who love individuality and self-expression will be drawn to your products.
Best for: Maximalist, creative, or contemporary homeware.
5. Dark & Moody (Deep Plum, Charcoal, Midnight Blue, Forest Green)
The message: Luxe, dramatic, and sophisticated.
Dark, rich colours create a sense of depth and luxury. They suggest confidence, refinement, and a slightly moodier, more atmospheric look.
Best for: Elegant, high-end, or statement homeware pieces.
So, What’s Your Colour Story?
Your brand’s colours are like its personality—choose shades that feel right for you and the customers you want to attract.
Which colours best describe your handmade brand?
Remember, Homeware Design Co has a huge range of colour pigment colours for your Jesmonite® and other plaster-based eco-resins or cement, so you have plenty to choose from to suit any colour palette you choose.
Hop over to the SHOP to find your perfect colours now!